Going Blue 4 U Fundraising Campaign Comes to an End

Numerous articles, appearances on local TV stations, appearances on local radio and the sharing and caring of many caring, supportive and passionate individuals and small businesses has been a source of FREE and tireless campaigning.  There is no price tag that can be put to such selfless support, time and energy.  For me personally, GB4U is the philanthropic arm of SimpLee Serene, along with my supportive husband Neil, this is our commitment to giving back to the community, it is something we are very passionate about.  I do not in any way benefit financially from this endeavour, actually it has cost our family dearly – with personal funds and time.

Thank you to everyone who has supported GB4U.
Please visit our Facebook page and see the beautiful community of Advocacy and support.
www.facebook.com/goingblue4u

Donate to Going Blue 4 U Today and Receive

 

Donate $25 or $50 to Going Blue 4 U today – Monday August 13th, 2012
and you will receive your very own poster created with love.

It’s easy – visit www.katipult.com/gb4u
Once you’ve donated copy and paste your “referral code” share away
and you are also on your way to becoming one of the Top referrers.

Once you’ve donated – share in this comment thread your favorite quote (maybe even your own)
and the feel of the poster (nature, abstract, animals etc)
Your poster will be sent to you in a high resolution image by email no later than August 20th, 2012. 

You’ve got till midnight tonight for this fun way to receive for your generosity.

If you haven’t already check out Going Blue 4 U on facebook.  A supportive community is beginning and a global movement of a colorful spin on the blues is in it’s infancy to be the change we wish to see in the world – a world where mental illness is as openly accepted and discussed as cancer.

Hugs, love & gratitude
Lee

Passion and Dedication to Reduce the Stigma of Mental Illness

It takes a great deal of passion and dedication to reduce and hopefully remove the stigma of mental illness.  It also takes a ton of persistence, perseverance, patience and letting go.  Usually I leave the Worthy Wednesday shout out to highlighting others who are courageously being the change they wish to see in the world.  This week, I am going to focus on Going Blue 4 U, and everything that goes on in the background that many may not be aware of.

Going Blue 4 U, began in 2011 from a tweet.  It was also inspired by the amazing work of the Blue Bloggers formed by Cristi Comes of Mother Unadorned.  The tweet with Lauren Hounslow was the catalyst of putting a stake in the ground and moving forward.  No one could have envisioned the speed in which it took off, the thousands of people’s lives positively affected and the many who now knew about 24 hour crisis lines available across Canada, including Distress Centre in Calgary.

What Goes on in The Background with GB4U?

A ton of work goes on in the background to create an awareness campaign, that is armed with the mission of building awareness for mental illness.  It’s not just a pretty logo, a facebook page, or a fundraising page.  The current fundraising campaign we have is to raise much needed funds to move forward as a registered non-profit foundation.

To date, $5,913 has been graciously donated with generosity and support from 65 people.  These funds have already been allocated:
Trademark and Business Licensing:    $   955
Non-Profit Foundation Application:  $1,355
Promotional Video:                                   $1,500
Logo and Brand Design:                           $    500

We still need assistance to begin ordering our BLUEkits – kits that will include t-shirt, bracelets and other promotional items to share with everyone.  These items will also be available separately.  The large task of creating a software program for the back end of the www.GoingBlue4U.ca will not be ready in time for the September 30th.  What we do need is to update the website, as well as convert it to a wordpress site, which allows us to easily post blogs and shares stories of courageous people Going Blue 4 U.

A founding Advisory Committee has been formed, and in the beginning stages of implementation.  We are proud and honoured to have two Honorary Advisory Committee members on board.
Sterling Eddy, Executive Director/CEO, Distress Centre
Bill Wilkerson,  Co-Founder, Chairman and CEO, Global Business and Economic Roundtable on Mental Health

Numerous articles, appearances on local TV stations, appearances on local radio and the sharing and caring of many caring, supportive and passionate individuals and small businesses has been a source of FREE and tireless campaigning.  There is no price tag that can be put to such selfless support, time and energy.  For me personally, GB4U is the philanthropic arm of SimpLee Serene, along with my supportive husband Neil, this is our commitment to giving back to the community, it is something we are very passionate about.  I do not in any way benefit financially from this endeavour, actually it has cost our family dearly – with personal funds and time.

Although we are $19,000 short of our campaign target with only 8 days to go, I am working hard at ensuring the 2012 Awareness Campaign will go ahead on September 30, 2012 in conjunction with Mental Illness Awareness Week.

 

What are the Challenges we Face?

The challenges we face are great.  Yet in the face of challenge is always the opportunity to rise above.  Lessons to be learned – trying new things, and never giving up.  Quite honestly, there have been many times I have fallen to the floor in tears of frustration and overwhelm.  And then, someone shows up, to lift me up, and say “don’t give up Lee, we believe in you and GB4U.”

Challenges show up in so many facets:

  • Messages of “enough already, I’m sick of hearing about GB4U”
  • People not donating as they feel it’s not worthy to donate to administrative costs
  • People unable to share – not because they don’t want to – because they fear being judged themselves if anyone puts two and two together that they have a mental illness.
  • Being turned down for sponsorship, large donations and grants because we don’t have our non-profit status yet.
  • It’s summer, many people are away enjoying vacation and off line.
  • The largest challenge – the very stigma we are working hard to reduce

 

How Can You Help?

We have 8 days to raise $19,000 to launch our 2nd campaign.

If 1,300 people donate $15 (for 1 in 5) we will reach our target.
It’s easy
1. Visit the www.katipult.com/gb4u watch the video and learn more about what we’re doing.
2. If you feel inspired, click the DONATE link. (we have filed for non-profit foundation status – unfortunately at this time we are unable to provide a tax receipt.)
3. Copy you’re REFERRAL code and share away. There are incentives for top referrers.
Share it on your social media channels: Facebook, Twitter, Linked In, email, blogs.
Facebook:  www.facebook.com/goingblue4u like, comment and share this quickly growing community page.
Twitter: www.twitter.com/goingblue_4_u use hashtag #GB4U 

Please help us put a colorful spin on the blues, and let’s stand up for the quiet voices of mental illness.

If you are doing something to support GB4U ie. dye your hair, paint your nails, wearing blue, please share your story and any pictures by contacting me HERE

 

 

Worthy Wednesday is about celebrating that you are worthy, we are all worthy, and that you are enough.
Every Wednesday Lee gives a SimpLee Serene Shout Out to an individual or organization being the change they wish to see in the world.

 

Calgary is Going Blue 4 U – Tuesday July 31, 2012

 

At Cat’s Eye Vintage & More there will have snacks, beverages and a table with

BLUESock Dolls lovingly handcrafted by two 12 year old Calgary girls.  BLUESock Dolls are $20 with 50% going to Going Blue 4 U.

Cat’s Eye will be offering 20% off everything in the store, and donating 20 % to Going Blue 4 U.

 

Check out the last SOLD OUT Glow Yoga at The Hot Yoga Lounge

A minimum $5 donation at the door benefits Going Blue 4 U.

This class will sell out quick – drop in price $15 register your spot HERE.

 

Our goal is to raise just over $20,000 in 16 days (by August 15th) so we can get ready to launch the 2nd Annual GB4U Campaign on September 30th, in conjunction with Mental Illness Awareness Week.
Will you help us?  Please donate, and share away.

www.katipult.com/gb4u

 

See what other entrepreneurs have been doing to make blue waves with campaigns, and initiatives to raise funds and create conversation for mental illness.

Kim Page Gluckie of MPowered Marketing shared this masterful insight: Going Blue 4 U: A Philanthropic Study in Success.  Susanne Alexander-Heaton, author of ABC Field Guide to Faeries is donating 40% of all online book sales.  Linda Kiernan, created a SOLD out private screening of I AM at Self Connection Bookson Sunday July 22, 2012 in 3 days, raising $590.00.  Robin Havlicek of RAD Printingcreated TRUST banners, creating a visual display of support and trusting in GB4U.  Robin has also committed to dyeing her hair blue if the $25,000 is raised by August 15th.  Jaclyn Olsen of Diffusion Solutions has created a Dream Big – Believe in Better Series event with her donations as a speaker benefiting GB4U.  If Jaclyn’s friends donate $1000 by August 15th she will dye a strip of her hair blue.  Lorraine Tomaz of Imagine Laser Works Calgary South dyed a part of her hair blue and encouraged Imagine Laser owners across Canada to do the same.

“I’m thrilled to say that $3,838 has bee raised to date and we have met our first milestone of producing a video by Calgary based storystudio.tv which will be key in spreading this life-saving message” says Horbachewski.  “We are off to a great start, but additional funds are required to ensure the success of the 2012 campaign.”

 

 

 

Calgary Entrepreneurs Put a Colorful Spin on Mental Illness Awareness

$25,000 fundraising campaign to raise awareness for mental illness gearing up

FOR IMMEDIATE RELEASE

July 26, 2012  (Calgary, Canada) Calgary small business entrepreneurs are showing up with generosity, compassion and willingness to advocate and open up the conversation around mental illness.  Distress Centre is a recipient of Going Blue 4 U and Supports this campaign.

On Tuesday July 31st, three Calgary entrepreneurs are creating a sea of blue.  A mental health advocate, blogger behind the popular website SimpLeeSerene.com, and the founder of Going Blue 4 U, Lee Horbachewski is on a mission to put a colorful spin on the blues.  To build a bigger and better 2nd annual campaign, a fundraising campaign created on Calgary’s own Katipult.com is gaining momentum.

Catherine Tkach of Cat’s Eye Vintage & More and Karri Egan of The Hot Yoga Lounge are working with Horbachewski, to create a sea of blue.

Cat’s Eye Vintage & More will be hosting a BLUE Sale event from 2:00pm – 6:00 p.m., with 20% off everything in the store and 20% being donated to GB4U.  Snacks, entertainment, and a table featuring BLUESock Dolls, created by Horbachewski’s 12 year old daughter and her friend will be available.

The Hot Yoga Lounge will be hosting a Glow Yoga in the Dark event at 7:45 p.m., yogis will be getting bendy in the dark.  Well not completely in the dark, they will be glowing.  Drop in price is $15 PLUS a minimum $5 donation will be donated to Going Blue 4 U.

Other entrepreneurs have been making blue waves with campaigns, and initiatives to raise funds and create conversation for mental illness.

Kim Page Gluckie of MPowered Marketing shared this masterful insight: Going Blue 4 U: A Philanthropic Study in Success.  Susanne Alexander-Heaton, author of ABC Field Guide to Faeries is donating 40% of all online book sales.  Linda Kiernan, created a SOLD out private screening of I AM at Self Connection Books on Sunday July 22, 2012 in 3 days, raising $590.00.  Robin Havlicek of RAD Printing created TRUST banners, creating a visual display of support and trusting in GB4U.  Robin has also committed to dyeing her hair blue if the $25,000 is raised by August 15th.  Jaclyn Olsen of Diffusion Solutions has created a Dream Big – Believe in Better Series event with her donations as a speaker benefiting GB4U.  If Jaclyn’s friends donate $1000 by August 15th she will dye a strip of her hair blue.  Lorraine Tomaz of Imagine Laser Works Calgary South dyed a part of her hair blue and encouraged Imagine Laser owners across Canada to do the same.

“I’m thrilled to say that $3,838 has bee raised to date and we have met our first milestone of producing a video by Calgary based storystudio.tv which will be key in spreading this life-saving message” says Horbachewski.  “We are off to a great start, but additional funds are required to ensure the success of the 2012 campaign.”

Mental Illness impacts 1 in 5 Canadians (20% of the population)

  • According to the Canadian Journal of Psychiatry, 43.3% of Albertans believe depression is a weakness.
  • Age with the highest rate of depression symptoms: Under 20 years of age
  • Every 4 minutes, a call for help is received, 24 hours a day, 365 days a year at Distress Centre Calgary

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About Going Blue 4 U

Launched each year in conjunction with Mental Illness Awareness Week – September 30th – October 6, 2012, we will create a sea of blue, for everyday people affected by mental illness and suicide.  By providing resources and avenues for inspiration and empowerment, GB4U is armed with the vision of encouraging people to reach out and ask for help, thereby realizing they are not alone.

 

About Lee Horbachewski

Lee Horbachewski is an author, speaker and certified coach with a deep passion for serving and empowering others to shine bright and steady.  Lee has been featured on Global TV, CTV, ET Canada, The Calgary Herald, and MetroNews.  She was featured as one of Mompreneur Magazine’s (2009) top 5 Mompreneurs in Canada and is a spokesperson for the Distress Centre in Calgary and the founder of Going Blue 4 U. To see her full story click here for the video and to see her online media kit press here.

Media Contact
Lee Horbachewski
Founder, Going Blue 4 U

Phone:     1-877-533-0504
Email:       click HERE

 

 

 

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